From the popular webcomic at xkcd.com.

Spoilers may follow for those who have not seen the films (or more specifically, the trailers) of the Avengers, The Dark Knight Rises, Cabin in the Woods, and Source Code.

There have been two movies in recent history that I’ve avoided trailers for at all costs: Source Code, and Cabin in the Woods. I really do mean “at all costs”. My parents and girlfriend can attest to the fact that when a commercial for one of these movies would come on TV, I would either (a) run out of the room or (b) close my eyes, plug my ears, and hum just to be sure to not hear anything. Now, I’ll be fair and say you would know that something strange or different is going on in these movies after the first scene, but experiencing the movie as a whole for the first time in both cases was incredibly enriching on a level that most people don’t get to enjoy. The marketing machines within movie studios just want to take the big blockbuster moments or the quirky ideas behind these movies and plaster them all over billboards to make people who are otherwise uninterested realize there’s something going on in these films that they’ll want to see. After the jump I’ll discuss more.

Seriously, spoilers may follow for things you might not want to know. Specifically for the Avengers and The Dark Knight Rises. Come back and read after you see those unless you don’t care about being spoiled.

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